SALESmanago consultants and automation specialists

SALESmanago consultants review your current configuration and turn campaign requirements into an implementation backlog. Bring one in when an initial setup needs completing or existing segmentation no longer reflects how customers buy.

• Customer segmentation: Configure audiences using purchase history and behavioural events, with explicit inclusion and exclusion rules.
• Lifecycle configuration: Map lifecycle stages to profile fields and scoring rules so marketing teams can maintain consistent targeting.

The assessment also identifies missing data that would prevent the proposed campaigns from running correctly.

Marketing automation specialists build SALESmanago journeys for abandoned baskets and post-purchase communication. They configure entry criteria and exit conditions so contacts receive messages appropriate to their activity rather than remaining in outdated sequences.

Work can include email personalisation and web push campaigns, subject to the channels available in your subscription. Before activation, specialists test timing rules and suppression logic against representative customer profiles. They also check how overlapping journeys affect message frequency and document the rules campaign owners need to maintain.

Integration developers connect SALESmanago with ecommerce platforms and CRM systems through supported connectors or APIs. They investigate data gaps before campaign logic is built around incomplete customer records.

• Tracking and identity: Implement website tracking and contact identification, checking consent-dependent behaviour and duplicate-profile handling.
• Data synchronisation: Map customer records and purchase events, with validation for field formats and failed transfers.

For custom integrations, developers can add error logging and retry handling so failed updates can be investigated and reprocessed.

SALESmanago support specialists investigate journeys that stop triggering or select the wrong audience. They trace the issue through source events and workflow conditions before changing live configuration.

Ongoing support can cover campaign maintenance and controlled experiments. Specialists review conversion events against the intended business outcome, then configure A/B tests with agreed success criteria. Email deliverability troubleshooting can include sender authentication checks and suppression-list review. Changes are tested against active journeys to identify conflicting rules before publication.